TRUNO Partners to Simplify Shopping at Homeland

Homeland Enhances Customer Experience with Rollout of Toshiba Point-of-Sale and Self-Checkout Systems Led by TRUNO

HAC. Inc's (dba Homeland Stores) operations are now even more efficient and effective having deployed Toshiba’s latest point-of-sale (POS) and self-checkout systems.  These retail technology solutions are providing Homeland shoppers the convenience, accessibility, and choice of completing their purchase with a store associate or self-checkout. 

Homeland Logo

Homeland locations that have deployed Toshiba’s Self Checkout System 7 offer four open lanes throughout the day.  This is helping fulfill the employee-owned grocer’s primary objective of providing exceptional customer service with multiple checkout options and faster checkout times.  Toshiba’s self-service checkout option also provides Homeland customers a low-touch checkout option to ensure safe social distancing during the current COVID-19 pandemic while allowing store personnel to focus on other essential tasks.

Vital to any adoption of new technology is its integration into existing systems, such as Homeland’s loyalty solution.

“TRUNO’s professional services team managed both the point-of-sale and self-checkout projects to ensure successful implementation into our operations and ultimately providing a seamless experience for our shopper,” Homeland Vice President of IT, Chris Smith stated.

Homeland will continue improving the customer experience within its traditional lanes by deploying Toshiba’s SurePoint 4820 POS touchscreens, which TRUNO is scheduled to install within a year.  This technology solution will improve associate productivity and further lessen checkout times by enabling store personnel to input transactions more intuitively.  TRUNO is also responsible for servicing Toshiba’s POS and self-checkout systems within Homeland Stores’ Texas and Oklahoma locations.      

“TRUNO is proud to be the trusted technology partner chosen by Homeland in navigating technology solutions while providing superior professional services to enhance and optimize in-store experiences for their consumers,” said TRUNO President Steven Watters.

Full Release Issued by Toshiba.


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