SKUx, a leader in item-level payment acceptance and digital payment innovation and TRUNO, the leading national integrated retail technology solutions provider, today announced a partnership to enable TRUNO U.S. merchants to advance their acceptance of item-level payment programs, helping merchants unlock new revenue streams, create efficiencies, and attract new customers across a variety of use cases.
This comes at a pivotal moment in retail as brands, governments, and benefit program administrators seek more effective ways to fund and deliver value to consumers at the point of sale. SKUx enables tenders to be linked to any number of approved item lists simultaneously-whether for item-level promotional offers, wellness incentives, or government and privately funded benefit programs, providing a powerful rules-based engine for verifying product-level eligibility in real time. This allows merchants to activate highly targeted, brand-funded promotions that drive measurable results, increase basket size, strengthen customer loyalty, and capture greater share of wallet-all while delivering superior return on investment for participating brands and program sponsors.
"Our work with SKUx expands the value TRUNO brings to our partners by innovating a new way for payment technology to drive revenue and growth and engage consumers. It is our goal to simplify acceptance of these types of programs for our merchants while streamlining the checkout experience for shoppers at the same time." - Steven Watters
