As vice president of sales for TRUNO, I’m constantly thinking about how we can improve the lives of store operators. My passion for helping retailers solve challenges is a direct result of my own career in the industry. I know first-hand the thoughts that keep a store operator up at night, but I also know how the proper retail technology can help them sleep easier.
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In April of this year, all of the major credit providers—Visa, Master Card, American Express and Discover—did away with requiring signatures at the point of sale. Why did they require signatures in the first place, why don’t we need them now, and what does this change mean for retailers?
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When TRUNO started serving the retail industry 40 years ago, our focus was on providing point-of-sale systems to grocers. Since then, we’ve expanded our service offerings to meet the ever-changing needs of our customers—and their customers. In addition to POS hardware and software, we provide integrated retail technology solutions that support the front of the store, the back office and everything in between. Today, we’re putting our attention back on the point of sale, but not in the way you might think.
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Last week I addressed some of the unique hiring challenges facing today’s retailers, but I failed to mention one vital factor: unemployment. More specifically, how the low unemployment rate impacts retailers’ ability to attract and hire the right talent.
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Retail workforce management is one of toughest challenges facing retailers today, particularly the actual recruiting and hiring. One reason the task of hiring is so daunting is the sheer volume. According to a report by the National Retail Federation, retail is the largest private sector employer in the United States with a total employment of over 15 million people.
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Having spent my entire career in the grocery industry, I’ve had first-hand experience with the challenges our customers face. I spent more than a decade as an IT director for a 14-store grocery chain. While that role presented plenty of challenges, it gave me insight into one of the most difficult roles in the grocery store—back office management.
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Not so many years ago, grocery shopping used to be a more personal experience. Families shopped at the same store every time, usually on Sundays, to buy food and supplies for the week. It was quite common—and even expected—for shoppers to build relationships with store employees. The butcher knew customers’ names and what cuts their families preferred. And the cashier greeted them with a smile and asked them how their day was going.
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There is nothing simple about managing your team. You likely have human capital management processes and data scattered across disjointed systems and databases, which is one reason managing your team can be so time consuming. Each aspect of retail workforce management is complex enough to eat up most of your time and resources, which is exactly why you should be looking for ways to streamline processes and create efficiencies.
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As both an innovator and integrator of retail technology solutions, we work with partners to deliver top-of-the-line solutions for our customers, most of whom are seeking ways to gather and act on data-driven insights. To help inform grocers about their customers, we have partnered with Como to integrate its Como Sense platform into the point of sale ecosystem.
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These days everything is going digital. More and more shoppers are going online, even when making everyday purchases like groceries for the week. With this in mind, retailers are looking for ways to enhance the in-store experience by adding digital elements. Converting to electronic shelf labels is a seemingly small change grocers can make, but one that has a surprisingly big impact on the bottom line, customer experience and employee morale.
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