Margin Management

Electronic Shelf Labels


Make Grocery Shelf Tag Changes Instantly

With Electronic Shelf Labels from our partners at Display Data and SES Imagotag, you can instantly make promotions and price changes across every shelf edge in every store. Grocery digital shelf tags enable quick ad accurate prices reflected on the shelf edge.  TRUNO connects the ESL's easy-to-deploy in-store system to your central POS and back-office systems for seamless data flow.


Features & Benefits

  • Let you update shelf pricing enterprise-wide to align in-store, online, and mobile prices instantly.
  • Displays stock levels to associates and customers for greater transparency.
  • Allows you to rent logo and promotion label space to brands, increasing revenue streams.
  • Improved accuracy of shelf-edge labels, easily update pricing automatically or remotely from anywhere across entire enterprise. 
  • Optimized picking and replenishment 
  • Real-time shelf monitoring 
  • With ESLs you free up your teams from laborious repricing tasks, so they can spend more time providing the attentive service that customers expect  
  • TRUNO provides professional services in setup and training on all aspects of ESLs, Vusion Rails, Captana, and Cloud Suite. 

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Technical Specs

Display Data

  • Electrophoretic display (EPD) technology in black/white and 3-color options
  • Signage sizes from 1.7 x 1.9 inches to 10.9 x 8.9 inches
  • Label operating temperatures from -25°C to 30°C
  • Wireless communicators that operate in the sub-1Ghz frequency
  • Integrated low-energy Bluetooth beacons are available

SES Imagotag

  • Electrophoretic display (EPD) technology in black/white and 3-color options 
  • Signage sizes from 1.6” inch to 12.2” diagonal featuring LED for flashing 
  • Options with and without LED, NFC 
  • Can select beveled casing color white or black 
  • Label operating temperatures from -25°C (BW Freezer) to 45°C (BW) 
  • Use 2.4 GHz for communication 
  • Capable of NFC 
  • Vusion-Rail solution utilizes synchronized video rails for advertisement and pricing on the shelf edge. Can cascade video to same sized rails on an endcap for example 
  • V-Rails come in 3 sizes starting with 2’, 3’ and 4’ lengths 
  • Captana camera solution features autofocusing lens 
  • Low power consumption with rechargeable battery typically lasts 6 months at a time. 
  • Can be surface mounted or clipped into shelf edge fixture. 

Ready to Increase Efficiency?


Improve inventory accuracy in your
warehouse. Quickly and easily update
shelf pricing. Simplify monitoring and
management of your scale network.
TRUNO can help with all of this and
more, protecting your bottom line.

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