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Does the rise of eCommerce mean the end of brick-and-mortar retail? With household names such as Sears, Payless, and Toys “R” Us shuttering stores across the country, it’s tempting to assume that all shopping—including grocery shopping—will eventually take place in virtual spaces. Even major grocery chains such as Kroger and Safeway are rolling out their versions of the digital disruptions pioneered by Amazon, such as recommendation engines, subscription models and curbside (or same-day home) delivery.

“Debit or credit?”

Grocery shoppers want convenience, and they want choices. These facts aren’t new. But buyer expectations—and how they define both convenience and choice—aren’t the same as they used to be.

In today’s world, the power of information is right at our fingertips. Anything you want to learn, buy, or watch can be accessed via smart phone, tablet, or computer. This has made processes easier, more organized, and efficient. Technology has changed how we communicate, pay bills, and even how we date. We’ve eliminated the necessity of shopping in retail stores, renting VHS, buying vinyl records, and now – going to the grocery store.

TRUNO has its roots in point of sale solutions, which means we understand both the complexity and the importance of those systems. We also know it’s vital your POS integrates seamlessly with your back office software. Together, these solutions create the lifeblood of your store. But as customer preferences and needs change, you’ll need new and different technology in order to keep up.

As vice president of sales for TRUNO, I’m constantly thinking about how we can improve the lives of store operators. My passion for helping retailers solve challenges is a direct result of my own career in the industry. I know first-hand the thoughts that keep a store operator up at night, but I also know how the proper retail technology can help them sleep easier.

When TRUNO started serving the retail industry 40 years ago, our focus was on providing point-of-sale systems to grocers. Since then, we’ve expanded our service offerings to meet the ever-changing needs of our customers—and their customers. In addition to POS hardware and software, we provide integrated retail technology solutions that support the front of the store, the back office and everything in between. Today, we’re putting our attention back on the point of sale, but not in the way you might think.