This article was originally published by The Shelby Report and can be viewed here.
Does the rise of eCommerce mean the end of brick-and-mortar retail? With household names such as Sears, Payless, and Toys “R” Us shuttering stores across the country, it’s tempting to assume that all shopping—including grocery shopping—will eventually take place in virtual spaces. Even major grocery chains such as Kroger and Safeway are rolling out their versions of the digital disruptions pioneered by Amazon, such as recommendation engines, subscription models and curbside (or same-day home) delivery.
Grocery shoppers want convenience, and they want choices. These facts aren’t new. But buyer expectations—and how they define both convenience and choice—aren’t the same as they used to be.
Walmart recently celebrated the 30th anniversary of its Supercenter store format launch. That’s how long shoppers have been able to one-stop-shop for sneakers for the kids, replacement wiper blades on their minivan, a weeks’ worth of food for their refrigerator—and a lot more. This particular retail customer experience has proven to be enduringly popular, so much so that Walmart now operates more than 3,500 Supercenters across 49 states.
At TRUNO headquarters in Lubbock, Texas, we may not have snow for the holidays—it’s not even dipped to freezing this week—but we can’t help inserting the holiday spirit into everything we do this time of year. Lately we’ve written about what we’re so thankful for in 2018, as well as this year’s perfect Christmas gift for retailers. We even talked about how to stay jolly while protecting yourselves from holiday shoplifters.
At TRUNO, we have a lot to be thankful for: our customers, our partners and all the great folks who make up the TRUNO team. But we’re also thankful for data, because it drives so much of what we do as a company and how we’re able to help retailers thrive.
In today’s world, the power of information is right at our fingertips. Anything you want to learn, buy, or watch can be accessed via smart phone, tablet, or computer. This has made processes easier, more organized, and efficient. Technology has changed how we communicate, pay bills, and even how we date. We’ve eliminated the necessity of shopping in retail stores, renting VHS, buying vinyl records, and now – going to the grocery store.
TRUNO has its roots in point of sale solutions, which means we understand both the complexity and the importance of those systems. We also know it’s vital your POS integrates seamlessly with your back office software. Together, these solutions create the lifeblood of your store. But as customer preferences and needs change, you’ll need new and different technology in order to keep up.
TRUNO’s steadfast promise to navigate our partners through the ever-changing world of retail technology drives us to continually grow our offerings. Our current product portfolio provides capabilities in point of sale, margin management, productivity, digital commerce and risk management. Paired with complete integrations into our customers’ data and operations, we offer a comprehensive end-to-end solution that can be tailored to each retailer. Now, we are expanding point of sale in a truly impactful way.
As vice president of sales for TRUNO, I’m constantly thinking about how we can improve the lives of store operators. My passion for helping retailers solve challenges is a direct result of my own career in the industry. I know first-hand the thoughts that keep a store operator up at night, but I also know how the proper retail technology can help them sleep easier.
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