Grocery shoppers want convenience, and they want choices. These facts aren’t new. But buyer expectations—and how they define both convenience and choice—aren’t the same as they used to be.
Walmart recently celebrated the 30th anniversary of its Supercenter store format launch. That’s how long shoppers have been able to one-stop-shop for sneakers for the kids, replacement wiper blades on their minivan, a weeks’ worth of food for their refrigerator—and a lot more. This particular retail customer experience has proven to be enduringly popular, so much so that Walmart now operates more than 3,500 Supercenters across 49 states.
At TRUNO headquarters in Lubbock, Texas, we may not have snow for the holidays—it’s not even dipped to freezing this week—but we can’t help inserting the holiday spirit into everything we do this time of year. Lately we’ve written about what we’re so thankful for in 2018, as well as this year’s perfect Christmas gift for retailers. We even talked about how to stay jolly while protecting yourselves from holiday shoplifters.
At TRUNO, we have a lot to be thankful for: our customers, our partners and all the great folks who make up the TRUNO team. But we’re also thankful for data, because it drives so much of what we do as a company and how we’re able to help retailers thrive.
In today’s world, the power of information is right at our fingertips. Anything you want to learn, buy, or watch can be accessed via smart phone, tablet, or computer. This has made processes easier, more organized, and efficient. Technology has changed how we communicate, pay bills, and even how we date. We’ve eliminated the necessity of shopping in retail stores, renting VHS, buying vinyl records, and now – going to the grocery store.
TRUNO has its roots in point of sale solutions, which means we understand both the complexity and the importance of those systems. We also know it’s vital your POS integrates seamlessly with your back office software. Together, these solutions create the lifeblood of your store. But as customer preferences and needs change, you’ll need new and different technology in order to keep up.
TRUNO’s steadfast promise to navigate our partners through the ever-changing world of retail technology drives us to continually grow our offerings. Our current product portfolio provides capabilities in point of sale, margin management, productivity, digital commerce and risk management. Paired with complete integrations into our customers’ data and operations, we offer a comprehensive end-to-end solution that can be tailored to each retailer. Now, we are expanding point of sale in a truly impactful way.
As vice president of sales for TRUNO, I’m constantly thinking about how we can improve the lives of store operators. My passion for helping retailers solve challenges is a direct result of my own career in the industry. I know first-hand the thoughts that keep a store operator up at night, but I also know how the proper retail technology can help them sleep easier.
When TRUNO started serving the retail industry 40 years ago, our focus was on providing point-of-sale systems to grocers. Since then, we’ve expanded our service offerings to meet the ever-changing needs of our customers—and their customers. In addition to POS hardware and software, we provide integrated retail technology solutions that support the front of the store, the back office and everything in between. Today, we’re putting our attention back on the point of sale, but not in the way you might think.
As both an innovator and integrator of retail technology solutions, we work with partners to deliver top-of-the-line solutions for our customers, most of whom are seeking ways to gather and act on data-driven insights. To help inform grocers about their customers, we have partnered with Como to integrate its Como Sense platform into the point of sale ecosystem.