Acquisition of CRS of El Paso's Grocery Business

Truno, Retail Technology Solutions acquires CRS of El Paso’s grocery point of sale book of business.

Through the completed acquisition of 35+ locations previously supported by Cash Register Systems of El Paso, TRUNO expands their customer reach within Texas.


Lubbock, Texas, August 8th, 2014 – Truno, Retail Technology Solutions (TRUNO), the national leader in integrated technology solutions within the retail industry, announces its strategic acquisition of Cash Register Systems of El Paso’s (CRS – El Paso) grocery point of sale book of business. The business transaction was completed on Tuesday, August 1st, 2014.


Steven Watters, President at TRUNO, welcomes the 35+ customers stating, “CRS - El Paso has a long history of exceptional point of sale service and support. TRUNO will continue to meet the precedent they have set forth. We look forward to the future with each of the new customers as we continue to navigate for technology solutions.” As a sub-dealer, CRS - El Paso has partnered with TRUNO for over 10 years. The two companies have maintained a strong working partnership to take care of the CRS - El Paso customers located in El Paso, Southern New Mexico, and across West Texas.

“We have always known TRUNO to pick the right product for our customers. We would follow their lead, and our customers saw the results.” Ben Kern, President at CRS - El Paso, added of their partnership with TRUNO. “When you have a relationship with these customers over so many years, you care. We feel relieved knowing that they are being taken care of by TRUNO.”

All current CRS – El Paso grocery retail service and support contracts, excluding S4 software maintenance, will transfer over to TRUNO effective immediately.  Maintenance contracts for S4 software will remain effective under CRS – El Paso until January 1st, 2015 at which point all S4 contracts will be transferred over to TRUNO.

About CRS El Paso

Cash Register Systems of El Paso has been in operation for over 30 years, selling and servicing cash registers and POS systems for three vertical markets involving Fast Food, Grocery, and Fine Dining Systems. Covering a large area of West Texas, Southern New Mexico, and Northern Mexico. CRS El Paso has a reputation of outstanding customer service and support. They provide on-site and remote support for over 300+ sites in the retail hospitality industry. Their professional staff has extensive knowledge of point-of-sale systems, computer networking, databases, and report-writing software.

About Truno, Retail Technology Solutions

TRUNO is the national leader in integrated technology solutions focused solely on the retail industry. With over 35 years of experience and innovation, 3,000 customers sites, unmatched customer service and a world-class network of partners — TRUNO delivers retailers secure, stable and integrated technology solutions enabling them to navigate through an environment of ever-changing regulation, competition and technology.


A Partner that Knows the Road Ahead

Not too many technology companies offer a product portfolio that so completely spans the retail landscape, or 40 years of innovation and expertise.

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