At TRUNO headquarters in Lubbock, Texas, we may not have snow for the holidays—it’s not even dipped to freezing this week—but we can’t help inserting the holiday spirit into everything we do this time of year. Lately we’ve written about what we’re so thankful for in 2018, as well as this year’s perfect Christmas gift for retailers. We even talked about how to stay jolly while protecting yourselves from holiday shoplifters.
According to the National Association for Shoplifting Prevention, more than 10 million people have been caught shoplifting over the last five years. And with the holiday season in full swing, increased store traffic means a greater risk of retail theft than at other times of year.
With the shift in consumer demands, staying relevant and ahead of the competition is becoming an increasing challenge for grocery retailers. Legacy POS systems and outdated technology put you at risk for being left behind. NCR ENCOR provides more than a modern point of sale. It is a complete platform of service, creating a friction-less shopping experience designed to keep your customers coming back.
At TRUNO, we have a lot to be thankful for: our customers, our partners and all the great folks who make up the TRUNO team. But we’re also thankful for data, because it drives so much of what we do as a company and how we’re able to help retailers thrive.
In today’s world, the power of information is right at our fingertips. Anything you want to learn, buy, or watch can be accessed via smart phone, tablet, or computer. This has made processes easier, more organized, and efficient. Technology has changed how we communicate, pay bills, and even how we date. We’ve eliminated the necessity of shopping in retail stores, renting VHS, buying vinyl records, and now – going to the grocery store.
TRUNO has its roots in point of sale solutions, which means we understand both the complexity and the importance of those systems. We also know it’s vital your POS integrates seamlessly with your back office software. Together, these solutions create the lifeblood of your store. But as customer preferences and needs change, you’ll need new and different technology in order to keep up.
Holiday-shopping season is just around the corner—will you be adequately staffed to handle the rush? As shoppers hit the stores earlier and earlier each year, retailers have to fight to keep up. If you’re looking at the calendar and think it’s already too late, the right technology may be able to help you prepare.
As vice president of sales for TRUNO, I’m constantly thinking about how we can improve the lives of store operators. My passion for helping retailers solve challenges is a direct result of my own career in the industry. I know first-hand the thoughts that keep a store operator up at night, but I also know how the proper retail technology can help them sleep easier.
In April of this year, all of the major credit providers—Visa, Master Card, American Express and Discover—did away with requiring signatures at the point of sale. Why did they require signatures in the first place, why don’t we need them now, and what does this change mean for retailers?
Not so many years ago, grocery shopping used to be a more personal experience. Families shopped at the same store every time, usually on Sundays, to buy food and supplies for the week. It was quite common—and even expected—for shoppers to build relationships with store employees. The butcher knew customers’ names and what cuts their families preferred. And the cashier greeted them with a smile and asked them how their day was going.