Steven Watters



Steven Watters has a long history working in various departments in grocery retailers, particularly on the front end and point of sale. That led him to join TRUNO in 2002, where he has worked sales, training, support and almost every other department in the company. Steven’s experience in retail gives him a unique understanding of the challenges our customers face when selecting a retail technology solutions provider. And having worked his way through the ranks at TRUNO enables him to be a better leader within the organization. Steven has been President of TRUNO since 2012.

Always one to lead by example, Steven shares with the TRUNO team on a daily basis the importance of being servant oriented. He enjoys developing truly meaningful relationships with our customers, which lead to long-term partnerships and friendships. His key role is to lead the sales organization, while ensuring TRUNO always delivers services and solutions that meet and exceed customer expectations — to guide our retailers True North

Steven has a bachelor’s degree in marketing from Texas Tech University and is an avid Tech sports fan. Outside work, you’ll likely find him enjoying time with his wife Molly, at sporting events with their four kids or on the golf course.

Key words to live by:

  • We Win
  • “No” is a lazy person’s answer
  • Be persistent