--- title: 2023 TRUNOCon Makes a Successful Return in Frisco, Texas description: TRUNOCon returned this year with a focus on the new and unique challenges retailers face today such as labor inefficiencies and frequent price adjustments. image: https://www.truno.com/hubfs/Partner%20Showcase%20social.jpeg --- - [Truno](https://www.truno.com/) - [DMA](https://www.truno.com/dmanalytics/) [Login](https://ei.apps.truno.com) [![Truno](https://www.truno.com/hs-fs/hubfs/glass/logo-truno.png?width=210&name=logo-truno.png "Truno")](https://www.truno.com/) ![DMA](https://www.truno.com/hs-fs/hubfs/glass/logo-dma.png?width=154&name=logo-dma.png "DMA") [![Truno](https://www.truno.com/hs-fs/hubfs/glass/truno-logo-white.png?width=205&name=truno-logo-white.png "Truno")](https://www.truno.com/) ![DMA](https://www.truno.com/hs-fs/hubfs/glass/logo-dma-white.png?width=70&name=logo-dma-white.png "DMA") ### Follow Us April 21, 2023 # 2023 TRUNOCon Makes a Successful Return in Frisco, Texas [By TRUNO](https://www.truno.com/resources/news/author/truno) **Frisco, Texas – April, 21st 2023 – **TRUNO, the national leader in integrated retail technology solutions, hosted its 2023 Client Conference on April 3rd – 5th with over 250 technology leaders in attendance from across the country.  The event is the seventh of its kind, returning this year with a focus on the new and unique challenges independents face today such as labor inefficiencies and frequent price adjustments. The conference kicked off Monday evening with a welcome reception at the Omni at The Star in Frisco, Texas, where guests were greeted with live music and dinner.  The next two days were jam-packed with over 28 innovative thought-leadership sessions and panels on topics such as: - leveraging data and technology to reduce theft at [self-checkout ](https://www.truno.com/solutions/self-service-checkout) - efficiency gains through enabling IoT at the shelf edge - building a digital ecosystem to grow engagement - the digital evolution in grocery retail - how to drive traffic and brand awareness - retail AI at the grocery checkout - protecting your most vulnerable assets against advanced cyber threats Immediately following sessions, attendees gathered on the Partner Showcase floor where technologies were available in a live setting.  TRUNO hosted 33 vendor partners, the largest ever, along with TRUNO products in the showcase giving retailers intimate access to demo today’s solutions. ![MicrosoftTeams-image (17)](https://www.truno.com/hs-fs/hubfs/MicrosoftTeams-image%20(17).png?width=1148&height=672&name=MicrosoftTeams-image%20(17).png) [TRUNO’s TruView](https://www.truno.com/solutions/business-intelligence/truview) product was a focus on the show floor as retailers were able to see an immediate realized return in labor efficiency through automated reporting and real time access to transactions, drill-able down to the item level.  [Electronic shelf labels](https://www.truno.com/solutions/electronic-shelf-labels) were another hands-on demo retailers gravitated toward on the showcase floor. TRUNO exhibited the integration of [Store Director](https://www.truno.com/solutions/store-director) with SES electronic shelf labels to drive labor efficiency, minimize leaks in margin, and enable agility at the shelf edge.  TRUNO would like to thank our partner sponsors for being a part of the event's success. The next TRUNO Con is slated for October 2024.  Dates and location are set to be announced early next year. 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