Drive Customer Loyalty and Encourage Healthy Living by Effortlessly Accepting Double Up Food Bucks

Retailers in more than 25 U.S. states have the opportunity to drive sales, support healthy diets, and give back to their local communities through the Double Up Food Bucks program. Designed to help SNAP shoppers afford more fresh fruits and vegetables, the program offers dollar-for-dollar matches—up to $20 per visit—on produce purchases. 

Many retailers may be familiar with the program but have been unsure how to start accepting Double Up coupons at the POS. With TRUNO’s new Double Up Food Bucks enhancement for ACE and ENCOR POS users, it’s easier than ever for grocery retailers to participate in the program. Our solution is straightforward yet effective – by placing a scannable barcode that functions as a coupon at the bottom of each customer’s receipt, we turn every purchase into an incentive to return — driving repeat visits and encouraging customer loyalty.

When a customer presents a Double Up coupon at checkout, the POS verifies its validity. If the coupon is valid, it’s applied to the transaction; if not, the POS blocks the application and notifies the cashier.

In addition to simplifying accepting Double Up Food Bucks, retailers can utilize TruView to automate the tracking and reporting of Double Up coupons. This gives both single-location and large-chain retailers the ability to easily adhere to the program’s rules. Reports can be delivered weekly and monthly to a customizable recipient list, ensuring auditing and reporting of Double Up coupons is both accurate and transparent with no manual effort required. 

Within TruView, retailers can easily access a “Double Up Reports” tab where they can instantly view important sales metrics, what items are being purchased with Double Up coupons, dates and times of purchases, and more.  

Most importantly, retailers can quickly search by all or individual store locations and view vital coupon voucher information such as: 

• Transaction ID 

• Voucher Code 

• Transaction Voucher Type (Issued or Redeemed) 

• Voucher Amount 

• Voucher Expiration Date 

A Win-Win For Both Your Store and Shoppers:

It’s easier than ever for grocers to take the next step in better serving their local communities when implementing TRUNO’s Double Up Food Bucks enhancement. In addition to encouraging healthy diets and supporting local farmers, grocers can effectively improve customer loyalty and boost sales.

Click Here to search for your state’s Double Up Food Bucks program to learn more and contact your TRUNO representative to get your store started accepting Double Up Coupons.