--- title: ProfitTrax & TRUNO join Forces to bring Analytics and Training description: ProfitTrax, a business intelligence solution of Smart Retail Solutions, and TRUNO Technology Solutions are proud to announce their partnership. image: https://www.truno.com/hubfs/ProfitTrax%20Logo.jpeg --- - [Truno](https://www.truno.com/) - [DMA](https://www.truno.com/dmanalytics/) [Login](https://ei.apps.truno.com) [![Truno](https://www.truno.com/hs-fs/hubfs/glass/logo-truno.png?width=210&name=logo-truno.png "Truno")](https://www.truno.com/) ![DMA](https://www.truno.com/hs-fs/hubfs/glass/logo-dma.png?width=154&name=logo-dma.png "DMA") [![Truno](https://www.truno.com/hs-fs/hubfs/glass/truno-logo-white.png?width=205&name=truno-logo-white.png "Truno")](https://www.truno.com/) ![DMA](https://www.truno.com/hs-fs/hubfs/glass/logo-dma-white.png?width=70&name=logo-dma-white.png "DMA") ### Follow Us September 22, 2021 # ProfitTrax & TRUNO join Forces to bring Analytics and Training [By TRUNO](https://www.truno.com/resources/news/author/truno) ProfitTrax, a business intelligence solution of Smart Retail Solutions, and TRUNO Technology Solutions are proud to announce their partnership to provide advanced Store Operations analytics with plain English reporting to retailers nationwide. According to the companies, TRUNO will support the systems integration and the advanced analytics and best practices training of the ProfitTrax system guarantees 15% lower shrink loss for higher gross margins without raising prices. With current cost of goods increases due to supply chains issues, wage increases and nationwide hiring challenges, getting a significant gross margin increases without raising prices offers retailers significant strategic and competitive advantages. According to Chad Smith, COO at TRUNO; “I’ve helped to implement the ProfitTrax system when I was CIO at a retailer company and the operational improvements were excellent. While TRUNO will be ready to support retailer integration of the ProfitTrax technology, the IT lift is minimal, the SaaS costs are low, and the ProfitTrax best practices training is the best I have seen. I am excited about this new partnership because it expands on TRUNO’s commitment to our retailer clients to offer best in class solutions to improve their business. And I have full confidence in the team at SRS ProfitTrax. They will be excellent partners.” ProfitTrax is a next generation cloud-based, SaaS solution providing *interpreted data analytics* and plain English reporting for store teams, supervisors and merchandising specialists. Larry Miller, President of Smart Retail Solutions and ProfitTrax said; the TRUNO Team are excellent technology integrators and as important and *trusted advisors *for their retailers. We are proud to be a TRUNO partner. Together, we will help retailers to streamline and simplify the technologies for smarter and more profitable operations. The ProfitTrax core solution/system, plus specialized Merchant Analytics, Fresh Item Production Planner and the all new Scan-it**®** Mobile Application Ordering and Inventory Tracking solutions are all available. ….. For information about ***ProfitTrax*** and/or ***Scan-it*** AWG retailers may contact their AWG representative or contact ***ProfitTrax*** directly at (602)448-8500 or email [Larry@SmartRetailSolutions.com](mailto:Larry@SmartRetailSolutions.com). **About Smart Retail Solutions / ProfitTrax** ProfitTrax® is the flagship Profit Improvement BI and Best Practices Training “Action Alert” Solution developed by Smart Retail Solutions. ProfitTrax is a cloud-based, SaaS model, Enterprise Business Intelligence solution that guarantees sales improvement, 15% shrink reduction, and sustainable store profit improvement. The ProfitTrax advanced analytics interprets store-wide data, performs multi-dimensional analysis, and produces Plain English Action Alerts using proprietary Narrative Science. For more information, please visit: [https://link.zixcentral.com/u/56e8f82b/HLgxrlgA7BGBYP1Og-oQLQ?u=http%3A%2F%2Fsmartretailsolutions.com](https://link.zixcentral.com/u/81a41c92/VO4xrlgA7BGBYP1Og-oQLQ?u=https%3A%2F%2Fwww.google.com%2Furl%3Fq%3Dhttps%3A%2F%2Fwww.google.com%2Furl%3Fq%253Dhttp%3A%2F%2Fsmartretailsolutions.com%2526amp%3Bsa%253DD%2526amp%3Bsource%253Deditors%2526amp%3Bust%253D1627959461434000%2526amp%3Busg%253DAOvVaw2Rfr9aK2sECPiLeBqngVD0%26sa%3DD%26source%3Deditors%26ust%3D1627959461455000%26usg%3DAOvVaw2cdqm5Ukn2VLbSJ2SikwTr). 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