--- title: Truno Ownership Team Participates in ALS Ice Bucket Challenge description: Truno Ownership Team Participates in ALS Ice Bucket Challenge --- - [Truno](https://www.truno.com/) - [DMA](https://www.truno.com/dmanalytics/) [Login](https://ei.apps.truno.com) [![Truno](https://www.truno.com/hs-fs/hubfs/glass/logo-truno.png?width=210&name=logo-truno.png "Truno")](https://www.truno.com/) ![DMA](https://www.truno.com/hs-fs/hubfs/glass/logo-dma.png?width=154&name=logo-dma.png "DMA") [![Truno](https://www.truno.com/hs-fs/hubfs/glass/truno-logo-white.png?width=205&name=truno-logo-white.png "Truno")](https://www.truno.com/) ![DMA](https://www.truno.com/hs-fs/hubfs/glass/logo-dma-white.png?width=70&name=logo-dma-white.png "DMA") ### Follow Us August 21, 2014 # Truno Ownership Team Participates in ALS Ice Bucket Challenge [By TRUNO](https://www.truno.com/resources/industry-topics/author/truno) ## The Truno ownership team accepted their challenge to participate in the ALS Ice Bucket Challenge. Watch as the the Truno partners gathered together to participate in the [ALS Association's Ice Bucket Challenge](http://www.alsa.org/fight-als/ice-bucket-challenge.html).  The challenge has raised $41.8 million dollars in donations while spreading awareness about the disease world-wide.  In addition to accepting the challenge, Truno made a $500 donation to the ALS Association.       Share this: [![Share on facebook](https://7528309.fs1.hubspotusercontent-na1.net/hub/7528309/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/facebook-color.png?width=24&name=facebook-color.png) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.truno.com%2Fresources%2Findustry-topics%2Fposts%2Fals-ice-bucket-challenge%2F%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on linkedin](https://7528302.fs1.hubspotusercontent-na1.net/hub/7528302/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/linkedin-color.png?width=24&name=linkedin-color.png) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.truno.com%2Fresources%2Findustry-topics%2Fposts%2Fals-ice-bucket-challenge%2F%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on twitter](https://7528304.fs1.hubspotusercontent-na1.net/hub/7528304/hubfs/raw_assets/public/mV0_d-web-default-modules_hubspot/img/twitter-color.png?width=24&name=twitter-color.png) ](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.truno.com%2Fresources%2Findustry-topics%2Fposts%2Fals-ice-bucket-challenge%2F%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.truno.com%2Fresources%2Findustry-topics%2Fposts%2Fals-ice-bucket-challenge%2F%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=) ### Subscribe to Email Updates ### Categories - [Point of Sale](https://www.truno.com/resources/industry-topics/topic/point-of-sale) - [Margin Management](https://www.truno.com/resources/industry-topics/topic/margin-management) - [Digital Commerce](https://www.truno.com/resources/industry-topics/topic/digital-commerce) - [Self-service Checkout](https://www.truno.com/resources/industry-topics/topic/self-service-checkout) - [Store Solutions](https://www.truno.com/resources/industry-topics/topic/store-solutions) ### Recent News - #### [Tax Savings Return: Why Now May Be the Perfect Time for Retailers to Invest in New Technology September 08, 2025](https://www.truno.com/resources/industry-topics/tax-savings-return-why-now-may-be-the-perfect-time-for-retailers-to-invest-in-new-technology) - #### [Drive Customer Loyalty and Encourage Healthy Living by Effortlessly Accepting Double Up Food Bucks May 01, 2025](https://www.truno.com/resources/industry-topics/drive-customer-loyalty-and-encourage-healthy-living-by-effortlessly-accepting-double-up-food-bucks) - #### [How Grocery Retailers Can Overcome Today’s Challenges with Electronic Shelf Labels April 23, 2025](https://www.truno.com/resources/industry-topics/how-grocery-retailers-can-overcome-todays-challenges-with-electronic-shelf-labels) - #### [Revolutionizing Grocery Operations with Datalogic's Mobility Solutions April 14, 2025](https://www.truno.com/resources/industry-topics/revolutionizing-grocery-operations-with-datalogics-mobility-solutions) ## TRUST YOUR JOURNEY TO TRUNO ### A Partner that Knows the Road Ahead Not too many technology companies offer a product portfolio that so completely spans the retail landscape, or 40 years of innovation and expertise. 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